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Today I reposted one of my earlier articles on QR Codes and received a great comment on Facebook from Jeff Marmer, a Realtor located in Cincinnati, OH.  Jeff has placed signs with QR codes printed on them at each of his property listings.  According to Jeff, signs with the QR code are “the next generation “flyer box” that never goes empty.”

Jeff has taken a very innovative approach to marketing.  Applications like these are driving user adoption and demonstrating the value of  interactive mobile marketing. If you want to leverage this kind of technology in your business CONTACT US TODAY!


It’s January 1 (good riddance, 2010!) and most people are still recovering from last night’s festivities.  I’ve spent some time reflecting on the year in interactive marketing and came up with the following list of brand-building resolutions for 2011:

1)      Create more valuable content and leverage other people’s content

2)      Improve conversion rates by improving the design of web sites

3)      Find world-class strategic vendor-partners and leverage their resources

4)      Find resale partners who know our audience and give them tools to sell our products

5)      Evaluate new technology as it emerges

6)      Invest more time and resources on social media

7)      Utilize web video. It’s a cheap and fast way to deliver the message.

8)      Automate whenever and wherever possible

9)      Focus on solutions – not products and services

10)   Entertain, educate and inspire

What are your resolutions for this New Year? Share in the comments below.

The First Twitter Ad in Our Stream

A while back we reported that Twitter planned to roll out paid advertising.  Since then, they’ve quietly grown their workforce from 140 to 300 people with most of the new additions in sales.  Yesterday, AdAge reported and Twitter confirmed that advertising would begin with users of HootSuite, a growing third-party Twitter client.  According to AdAge, “Marketers have already been able to buy what is called a Promoted Tweet that appears at the top of searches on But this new kind of paid ad would appear in a user’s Twitter stream regardless of whether they follow that advertiser or search for anything on Twitter.”

HootSuite has over 900,000 users and will get a share of the revenue.  “We look forward to working with Twitter to roll this program out and carefully gauge people’s reactions,” HootSuite CEO Ryan Holmes said. “With Twitter’s commitment to quality user experience and ad relevance, we’re confident these new types of tweets will be enjoyed by both users and advertisers.”

As marketers, we see some value in delivering targeted ads in user’s Twitter streams.  As HootSuite users we’re not so sure.  We just received our first ad and at first glance don’t find it particularly enjoyable or relevant.  What’s your take?  Do you see this as a new opportunity to market your product or service?  Or, has Twitter dropped the ball?

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We’ve reorganized our site to reduce the clutter and put more focus on insightful content.  Hopefully you find it informative and and come back to visit regularly.  Our goal was to deliver everything in a clean format that’s easy to digest.  In addition to our new design, we’ve added other key features.  We now have a registration widget so you can sign up for our email newsletter and other promotions.  Also, the site automatically converts to a mobile version for smartphone users.

Want to share your ideas, thoughts and musings? We’re looking for contributors.  CONTACT US TODAY if you’re interested writing for our blog.  Don’t want to be the main writer but still want to contribute?  Everybody loves a critic! Share your comments on our articles.

Want to take advantage of the explosion in online video marketing? We’ll conduct a 5 in 5 Interview with you and place it on the web at no cost to you.  You approve the content and can link to it to your corporate and personal websites.  We’ll share the link with our entire network.  Great press is 5 minutes away!

Lately I’ve been talking about a lot about social media marketing and it’s applications for selling offline.  Today, I read a great article on that very subject.  It seems there are people in marketing that believe social media should be used to build followers, interact, and engage, but never to sell.  The article’s author, Johnathon Fields makes the case that selling is still the end-game – and I agree.

Anybody using print, direct mail, promotional products, media advertising and other tactics knows that when used correctly, these tools can help build brand awareness, generate leads, and increase speed to close.

As Fields points out, the goal of using these traditional direct response tactics is to build a funnel.  At the top of the funnel are people who might be interested in what you have to offer.  As you continue to interact with them, they become more interested, and some eventually decide to buy.