Posts Tagged ‘Search engine optimization’

Grocery Stores Using Social Media

Pace Communications is a Greensboro, NC company that creates custom content programs including magazines and web sites for some of the world’s leading brands.  The firm has just released a new infographic which tracks the number of Facebook, Twitter, and YouTube followers by all major grocery chains.  Interesting stuff.

But why are grocery chains investing marketing resources in social media?

John Cass, Head of Digital Marketing at Pace Communications, suggests that “for national companies like Target, Whole Foods, Trader Joe’s and Walmart, there’s an understanding of the value of creating content on the Web and social networks for both their search engine rankings and customer engagement across the Web.”

Simply put, the more hits you have on your site, the more quickly you move to page one on search sites like Google and Bing.  Big, innovative retailers are giving away content (health information, recipes, etc.) that bring people to their site.

Beyond driving traffic, social media is also helping savvy retailers create customer evangelists.  If one of their followers likes their recipe for lasagna and shares it with friends, those friends may also become followers of the store.  Build your following, mix in some promotion, and you get more sales.  Sounds like a recipe for success, right?

This same strategy can help your business.  If you’d like to learn more about social media, or want help implementing a strategy for your brand, CONTACT US TODAY. We’ll help you build a plan to drive awareness, generate leads, and close more deals.

As I’ve mentioned in other posts, I’m a big proponent of making a blog part of your marketing mix. Blogs are a critical component to developing a good organic search strategy.  When you provide great content and promote them consistently, blog posts can drive traffic to your site and help push your URL to the top of search engine rankings.

The process of starting a blog can be a bit daunting. When I mention blogging to clients, I get a lot of questions, including:

  • What technology platform should I use?
  • How should a blog integrate with my main website?
  • Who’s going to manage the blog?
  • Where will we get content?
  • How do we promote our blog?

It seems that in most people’s minds, content is the single biggest hurdle.  Here’s a great post from Lee Oden for TopRank, an online marketing blog.  This post addresses content, where to find it, and how to leverage it.  Well worth the read!

Need help developing your blog strategy and putting it into action? CONTACT US TODAY!