Posts Tagged ‘Peter Drucker’

Did you know that people use blogs to generate revenue online?  They get paid to promote affiliate marketing programs, hock e-books and other content, and sell advertising space.  While that strategy may work if you’re blogging about cats, and sell cat stuff to cat people, it might be a little more difficult to make money online if you’re blogging about the latest advancements in machine tools.

Blogs don’t have to make money online to have a big impact on your business.   They can drive traffic to your web site, build awareness for your firm and generate leads that you can convert to sales offline. Today I’m sharing a great article from Copyblogger.com that details how to generate leads using a blog, in four easy steps.

If you’re looking for ways to build awareness, generate leads, and close more deals CONTACT US TODAY.  We’ll help you develop a plan to leverage the latest web marketing tactics.  The costs are much lower than traditional advertising and the results speak for themselves.  We can implement the strategy on your behalf, or give you the tools to take control of your own marketing.

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

– Peter Drucker

Present your solution front and center on your web site's home page.

Do you want your website to help build awareness of your brand, generate leads, and help you close more business?  Who doesn’t, right?

I’ve worked with several “marketing communications companies” (what a lot of printers call themselves these days) who want to sell solutions to their clients.  I’m still amazed when I ask what they mean by “solution” and I get the deer-in-the-headlights look, followed by an overly complex answer.

Simply put, a solution is a unique combination of the products and services offered by your firm.  The best way to determine what solutions your customers will buy is to uncover their needs using a consultative sales process.

(more…)