Posts Tagged ‘MaverickOnline’

The First Twitter Ad in Our Stream

A while back we reported that Twitter planned to roll out paid advertising.  Since then, they’ve quietly grown their workforce from 140 to 300 people with most of the new additions in sales.  Yesterday, AdAge reported and Twitter confirmed that advertising would begin with users of HootSuite, a growing third-party Twitter client.  According to AdAge, “Marketers have already been able to buy what is called a Promoted Tweet that appears at the top of searches on Twitter.com. But this new kind of paid ad would appear in a user’s Twitter stream regardless of whether they follow that advertiser or search for anything on Twitter.”

HootSuite has over 900,000 users and will get a share of the revenue.  “We look forward to working with Twitter to roll this program out and carefully gauge people’s reactions,” HootSuite CEO Ryan Holmes said. “With Twitter’s commitment to quality user experience and ad relevance, we’re confident these new types of tweets will be enjoyed by both users and advertisers.”

As marketers, we see some value in delivering targeted ads in user’s Twitter streams.  As HootSuite users we’re not so sure.  We just received our first ad and at first glance don’t find it particularly enjoyable or relevant.  What’s your take?  Do you see this as a new opportunity to market your product or service?  Or, has Twitter dropped the ball?

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Twittersheep Profile for MaverickOnline

I like to think I’m a pretty typical Twitter user.  I follow 343 people, have 120 followers and have sent 170 tweets since I joined about 6 months ago.  I’m even listed by three people…whatever that means?

Up until now I’ve used Twitter as a marketing tool, but also as a search engine.  When I want to search facts, I go to Google or Wikipedia.  When I want rumor, innuendo, and gossip I search Twitter.

Today I heard about this new application called Twittersheep that can read all of the bio’s for all of your Twitter followers, extract the most used words, and display them in a cloud.  Mine is in the photo.  It’s free and its not complex, simply enter your Twitter handle and wait a few seconds.

I found out that the number one word my followers use in their profiles is MARKETING!

One of the untold benefits of social media marketing is the number of analytical tools that are built-in.  WordPress, Facebook, LinkedIn, Twitter and other sites can tell you a lot about the visitors you are attracting.  This is information you can use to buy better mailing and email lists, create better designs, capitalize on timing, and deliver offers that are compelling to your recipients.

Want to learn more? CONTACT US

Follow me on Twitter @MaverickOnline