Posts Tagged ‘marketing’

It’s January 1 (good riddance, 2010!) and most people are still recovering from last night’s festivities.  I’ve spent some time reflecting on the year in interactive marketing and came up with the following list of brand-building resolutions for 2011:

1)      Create more valuable content and leverage other people’s content

2)      Improve conversion rates by improving the design of web sites

3)      Find world-class strategic vendor-partners and leverage their resources

4)      Find resale partners who know our audience and give them tools to sell our products

5)      Evaluate new technology as it emerges

6)      Invest more time and resources on social media

7)      Utilize web video. It’s a cheap and fast way to deliver the message.

8)      Automate whenever and wherever possible

9)      Focus on solutions – not products and services

10)   Entertain, educate and inspire

What are your resolutions for this New Year? Share in the comments below.

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We’ve reorganized our site to reduce the clutter and put more focus on insightful content.  Hopefully you find it informative and and come back to visit regularly.  Our goal was to deliver everything in a clean format that’s easy to digest.  In addition to our new design, we’ve added other key features.  We now have a registration widget so you can sign up for our email newsletter and other promotions.  Also, the site automatically converts to a mobile version for smartphone users.

Want to share your ideas, thoughts and musings? We’re looking for contributors.  CONTACT US TODAY if you’re interested writing for our blog.  Don’t want to be the main writer but still want to contribute?  Everybody loves a critic! Share your comments on our articles.

Want to take advantage of the explosion in online video marketing? We’ll conduct a 5 in 5 Interview with you and place it on the web at no cost to you.  You approve the content and can link to it to your corporate and personal websites.  We’ll share the link with our entire network.  Great press is 5 minutes away!

I read a great article recently at discussing the challenges of marketing in social media.  It was a follow up to one they published the previous month bemoaning “the way some marketers offer cash or other rewards in return for lying to one’s friends, while other dodgy companies sell bundles of 10,000 Twitter followers to help a particular brand look well loved, among other funny business.”

Wired’s follow up takes a different slant.  Instead of focusing on the lies and deception some brands use to build a social media presence, this latest piece looks at how companies are mining data to generate real social media buzz.


As I’ve mentioned in other posts, I’m a big proponent of making a blog part of your marketing mix. Blogs are a critical component to developing a good organic search strategy.  When you provide great content and promote them consistently, blog posts can drive traffic to your site and help push your URL to the top of search engine rankings.

The process of starting a blog can be a bit daunting. When I mention blogging to clients, I get a lot of questions, including:

  • What technology platform should I use?
  • How should a blog integrate with my main website?
  • Who’s going to manage the blog?
  • Where will we get content?
  • How do we promote our blog?

It seems that in most people’s minds, content is the single biggest hurdle.  Here’s a great post from Lee Oden for TopRank, an online marketing blog.  This post addresses content, where to find it, and how to leverage it.  Well worth the read!

Need help developing your blog strategy and putting it into action? CONTACT US TODAY!

Fox News and the Wall Street Journal are reporting that Twitter will begin rolling out advertising today. The service, called Promoted Tweets will allow advertisers to put their paid tweets at the top of Twitter search results. Initial advertisers will include Best Buy, Virgin Atlantic, and Starbucks, among others.

People use Twitter in several ways. Like face-to-face social interactions, many users start by listening or “following” people and organizations that are of interest. From there, users often join the conversation by sending their own messages or “tweets.”