Posts Tagged ‘Guy Kawasaki’

Read Lee Ogden's Post at Online Marketing Blog

Does social media strategy need to come before tactics?  Great question posed in a recent post by Lee Oden on the Online Marketing Blog.  To simplify the debate, let’s assume that the definition of “strategy” is planning, and the definition of “tactics” is doing or executing.  Lee asked this question of several social media luminaries and as you might have guessed, most said strategy was extremely important and should come before tactics.

The lone dissenter was Guy Kawasaki, one of the original Apple employees responsible for launching the Mac in 1984.  He’s currently managing a venture capital company, a successful blogger, and author of nine books on business start-ups.  His advice – focus on tactics:

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