Posts Tagged ‘build awareness’

Lately I’ve been talking about a lot about social media marketing and it’s applications for selling offline.  Today, I read a great article on that very subject.  It seems there are people in marketing that believe social media should be used to build followers, interact, and engage, but never to sell.  The article’s author, Johnathon Fields makes the case that selling is still the end-game – and I agree.

Anybody using print, direct mail, promotional products, media advertising and other tactics knows that when used correctly, these tools can help build brand awareness, generate leads, and increase speed to close.

As Fields points out, the goal of using these traditional direct response tactics is to build a funnel.  At the top of the funnel are people who might be interested in what you have to offer.  As you continue to interact with them, they become more interested, and some eventually decide to buy.

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Did you know that people use blogs to generate revenue online?  They get paid to promote affiliate marketing programs, hock e-books and other content, and sell advertising space.  While that strategy may work if you’re blogging about cats, and sell cat stuff to cat people, it might be a little more difficult to make money online if you’re blogging about the latest advancements in machine tools.

Blogs don’t have to make money online to have a big impact on your business.   They can drive traffic to your web site, build awareness for your firm and generate leads that you can convert to sales offline. Today I’m sharing a great article from Copyblogger.com that details how to generate leads using a blog, in four easy steps.

If you’re looking for ways to build awareness, generate leads, and close more deals CONTACT US TODAY.  We’ll help you develop a plan to leverage the latest web marketing tactics.  The costs are much lower than traditional advertising and the results speak for themselves.  We can implement the strategy on your behalf, or give you the tools to take control of your own marketing.

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

– Peter Drucker