Posts Tagged ‘brand awareness’

Present your solution front and center on your web site's home page.

Do you want your website to help build awareness of your brand, generate leads, and help you close more business?  Who doesn’t, right?

I’ve worked with several “marketing communications companies” (what a lot of printers call themselves these days) who want to sell solutions to their clients.  I’m still amazed when I ask what they mean by “solution” and I get the deer-in-the-headlights look, followed by an overly complex answer.

Simply put, a solution is a unique combination of the products and services offered by your firm.  The best way to determine what solutions your customers will buy is to uncover their needs using a consultative sales process.

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