Posts Tagged ‘blog’

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Did you know that people use blogs to generate revenue online?  They get paid to promote affiliate marketing programs, hock e-books and other content, and sell advertising space.  While that strategy may work if you’re blogging about cats, and sell cat stuff to cat people, it might be a little more difficult to make money online if you’re blogging about the latest advancements in machine tools.

Blogs don’t have to make money online to have a big impact on your business.   They can drive traffic to your web site, build awareness for your firm and generate leads that you can convert to sales offline. Today I’m sharing a great article from Copyblogger.com that details how to generate leads using a blog, in four easy steps.

If you’re looking for ways to build awareness, generate leads, and close more deals CONTACT US TODAY.  We’ll help you develop a plan to leverage the latest web marketing tactics.  The costs are much lower than traditional advertising and the results speak for themselves.  We can implement the strategy on your behalf, or give you the tools to take control of your own marketing.

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

– Peter Drucker

As I’ve mentioned in other posts, I’m a big proponent of making a blog part of your marketing mix. Blogs are a critical component to developing a good organic search strategy.  When you provide great content and promote them consistently, blog posts can drive traffic to your site and help push your URL to the top of search engine rankings.

The process of starting a blog can be a bit daunting. When I mention blogging to clients, I get a lot of questions, including:

  • What technology platform should I use?
  • How should a blog integrate with my main website?
  • Who’s going to manage the blog?
  • Where will we get content?
  • How do we promote our blog?

It seems that in most people’s minds, content is the single biggest hurdle.  Here’s a great post from Lee Oden for TopRank, an online marketing blog.  This post addresses content, where to find it, and how to leverage it.  Well worth the read!

Need help developing your blog strategy and putting it into action? CONTACT US TODAY!