Lately I’ve been talking about a lot about social media marketing and it’s applications for selling offline.  Today, I read a great article on that very subject.  It seems there are people in marketing that believe social media should be used to build followers, interact, and engage, but never to sell.  The article’s author, Johnathon Fields makes the case that selling is still the end-game – and I agree.

Anybody using print, direct mail, promotional products, media advertising and other tactics knows that when used correctly, these tools can help build brand awareness, generate leads, and increase speed to close.

As Fields points out, the goal of using these traditional direct response tactics is to build a funnel.  At the top of the funnel are people who might be interested in what you have to offer.  As you continue to interact with them, they become more interested, and some eventually decide to buy.

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Grocery Stores Using Social Media

Pace Communications is a Greensboro, NC company that creates custom content programs including magazines and web sites for some of the world’s leading brands.  The firm has just released a new infographic which tracks the number of Facebook, Twitter, and YouTube followers by all major grocery chains.  Interesting stuff.

But why are grocery chains investing marketing resources in social media?

John Cass, Head of Digital Marketing at Pace Communications, suggests that “for national companies like Target, Whole Foods, Trader Joe’s and Walmart, there’s an understanding of the value of creating content on the Web and social networks for both their search engine rankings and customer engagement across the Web.”

Simply put, the more hits you have on your site, the more quickly you move to page one on search sites like Google and Bing.  Big, innovative retailers are giving away content (health information, recipes, etc.) that bring people to their site.

Beyond driving traffic, social media is also helping savvy retailers create customer evangelists.  If one of their followers likes their recipe for lasagna and shares it with friends, those friends may also become followers of the store.  Build your following, mix in some promotion, and you get more sales.  Sounds like a recipe for success, right?

This same strategy can help your business.  If you’d like to learn more about social media, or want help implementing a strategy for your brand, CONTACT US TODAY. We’ll help you build a plan to drive awareness, generate leads, and close more deals.

Did you know that people use blogs to generate revenue online?  They get paid to promote affiliate marketing programs, hock e-books and other content, and sell advertising space.  While that strategy may work if you’re blogging about cats, and sell cat stuff to cat people, it might be a little more difficult to make money online if you’re blogging about the latest advancements in machine tools.

Blogs don’t have to make money online to have a big impact on your business.   They can drive traffic to your web site, build awareness for your firm and generate leads that you can convert to sales offline. Today I’m sharing a great article from Copyblogger.com that details how to generate leads using a blog, in four easy steps.

If you’re looking for ways to build awareness, generate leads, and close more deals CONTACT US TODAY.  We’ll help you develop a plan to leverage the latest web marketing tactics.  The costs are much lower than traditional advertising and the results speak for themselves.  We can implement the strategy on your behalf, or give you the tools to take control of your own marketing.

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

– Peter Drucker

Present your solution front and center on your web site's home page.

Do you want your website to help build awareness of your brand, generate leads, and help you close more business?  Who doesn’t, right?

I’ve worked with several “marketing communications companies” (what a lot of printers call themselves these days) who want to sell solutions to their clients.  I’m still amazed when I ask what they mean by “solution” and I get the deer-in-the-headlights look, followed by an overly complex answer.

Simply put, a solution is a unique combination of the products and services offered by your firm.  The best way to determine what solutions your customers will buy is to uncover their needs using a consultative sales process.

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