Resolutions for a Brand New Year

Posted: January 1, 2011 in Uncategorized
Tags: , , , , ,

It’s January 1 (good riddance, 2010!) and most people are still recovering from last night’s festivities.  I’ve spent some time reflecting on the year in interactive marketing and came up with the following list of brand-building resolutions for 2011:

1)      Create more valuable content and leverage other people’s content

2)      Improve conversion rates by improving the design of web sites

3)      Find world-class strategic vendor-partners and leverage their resources

4)      Find resale partners who know our audience and give them tools to sell our products

5)      Evaluate new technology as it emerges

6)      Invest more time and resources on social media

7)      Utilize web video. It’s a cheap and fast way to deliver the message.

8)      Automate whenever and wherever possible

9)      Focus on solutions – not products and services

10)   Entertain, educate and inspire

What are your resolutions for this New Year? Share in the comments below.


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