HootSuite Gets Twitter Ads

Posted: November 2, 2010 in Uncategorized
Tags: , , , ,

The First Twitter Ad in Our Stream

A while back we reported that Twitter planned to roll out paid advertising.  Since then, they’ve quietly grown their workforce from 140 to 300 people with most of the new additions in sales.  Yesterday, AdAge reported and Twitter confirmed that advertising would begin with users of HootSuite, a growing third-party Twitter client.  According to AdAge, “Marketers have already been able to buy what is called a Promoted Tweet that appears at the top of searches on Twitter.com. But this new kind of paid ad would appear in a user’s Twitter stream regardless of whether they follow that advertiser or search for anything on Twitter.”

HootSuite has over 900,000 users and will get a share of the revenue.  “We look forward to working with Twitter to roll this program out and carefully gauge people’s reactions,” HootSuite CEO Ryan Holmes said. “With Twitter’s commitment to quality user experience and ad relevance, we’re confident these new types of tweets will be enjoyed by both users and advertisers.”

As marketers, we see some value in delivering targeted ads in user’s Twitter streams.  As HootSuite users we’re not so sure.  We just received our first ad and at first glance don’t find it particularly enjoyable or relevant.  What’s your take?  Do you see this as a new opportunity to market your product or service?  Or, has Twitter dropped the ball?

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