Grocery Stores Using Social Media

Pace Communications is a Greensboro, NC company that creates custom content programs including magazines and web sites for some of the world’s leading brands.  The firm has just released a new infographic which tracks the number of Facebook, Twitter, and YouTube followers by all major grocery chains.  Interesting stuff.

But why are grocery chains investing marketing resources in social media?

John Cass, Head of Digital Marketing at Pace Communications, suggests that “for national companies like Target, Whole Foods, Trader Joe’s and Walmart, there’s an understanding of the value of creating content on the Web and social networks for both their search engine rankings and customer engagement across the Web.”

Simply put, the more hits you have on your site, the more quickly you move to page one on search sites like Google and Bing.  Big, innovative retailers are giving away content (health information, recipes, etc.) that bring people to their site.

Beyond driving traffic, social media is also helping savvy retailers create customer evangelists.  If one of their followers likes their recipe for lasagna and shares it with friends, those friends may also become followers of the store.  Build your following, mix in some promotion, and you get more sales.  Sounds like a recipe for success, right?

This same strategy can help your business.  If you’d like to learn more about social media, or want help implementing a strategy for your brand, CONTACT US TODAY. We’ll help you build a plan to drive awareness, generate leads, and close more deals.

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