Content is Still King

Posted: August 2, 2010 in Uncategorized
Tags: , , , , , , ,

As I’ve mentioned in other posts, I’m a big proponent of making a blog part of your marketing mix. Blogs are a critical component to developing a good organic search strategy.  When you provide great content and promote them consistently, blog posts can drive traffic to your site and help push your URL to the top of search engine rankings.

The process of starting a blog can be a bit daunting. When I mention blogging to clients, I get a lot of questions, including:

  • What technology platform should I use?
  • How should a blog integrate with my main website?
  • Who’s going to manage the blog?
  • Where will we get content?
  • How do we promote our blog?

It seems that in most people’s minds, content is the single biggest hurdle.  Here’s a great post from Lee Oden for TopRank, an online marketing blog.  This post addresses content, where to find it, and how to leverage it.  Well worth the read!

Need help developing your blog strategy and putting it into action? CONTACT US TODAY!

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